Organic Searches are the extremely crowded list you get that says ‘your search returned 1.5 million results’. Organic SEO is the process of getting your site to show up higher than the other 1.5 million websites. Each search engine is different and has a different algorithm for determining the results for each keyword phrase. These algorithms are understandably closely guarded secrets, but we will outline some things that are sure fire ways to hurt or help your organic search engine rankings.

Pros- you don’t have to pay the search engine when someone clicks to go to your site,
Cons- takes time, depends on competition, may never get ranked number 1

What Helps- make a blog with unique content, outbound links to credible sites in the industry, inbound links from credible sites in the industry, keyword rich links throughout your site, more unique content, social media engagement, keyword analysis and implementation of meta tags, sitemap submitted to google (you’d be surprised how many web designers don’t do this for their clients), even more unique content, fast page load, responsive design
What Hurts- plagiarism, broken links, slow site load time, non mobile websites, poor or broken code, huge image sizes, slow server, not enough text, lack of or insufficient meta tags.